Case study 01 · strikeflo.com · Product brand · Web
StrikeFlo
“The firm that never sleeps.”
Software for personal-injury firms, from solo practices to multi-office shops. It had to sound like a trusted colleague, not a chatbot. And it had to sit comfortably next to a firm's own brand.
- Positioning and voice. “The firm that never sleeps.”
- Naming for the six specialist agents.
- The website at strikeflo.com.
- Private beta launch messaging.
Case study 02 · bigleaguelaw.com · Firm brand · Website · Video · Social
Big League Law
“When Injury Strikes™”
Serious injuries need big-league lawyers.
Personal injury. Car collisions first. A baseball world instead of a gavel.
A personal injury firm in Arizona, California and Nevada. It wanted to be unmistakable in a category full of billboards and gavels, and friendly enough that people actually call.
- The brand: name, mark and the baseball world around it.
- The tagline: When Injury Strikes™.
- The website at bigleaguelaw.com, built on Call. Help. Win.
- Video and social: the 2027 content season.
The 2027 season: Ask a Lawyer, recovery stories and reactive posts, planned week by week. In production.
Visit bigleaguelaw.com